The Key Aspects We Covered

As this site was targeted at primary school children and their loved ones, we created a digital frame that was both eye-catching and intuitive. We wanted users to log in through Facebook or sign up for local accounts to vote on whichever entry they thought was best in their respective categories.
Our team of programmers was then able to churn out the completed digital platform with a voting mechanism application effectively. This allowed Singapore Discovery Centre to track the winning entries easily.
The site was well-received by both the staff of Singapore Discovery Centre and the general public where our site had well over 1,000 hits within the first 5 days of its launch. 
This was a campaign created with social media extension in mind. The platform was integrated with social media sites and this allowed the campaign to move from beyond our website and into the likes of Twitter and Facebook.