It was essential to set the right tone and direction for the brand as this was the first time this course was introduced. After we conceptualized the theme and presentation of the layout, we then proceeded to the next stage. We managed the project from casting of talent, coordinating of photoshoot, to the final design, and completed the project under a tight deadline.

The campaign had to have a strong branding presence and we executed it through the visual display together with the iconic ITE Red Square. We also had control over the photography to ensure that the right emotions were conveyed during the shoot.