The Key Aspects We Covered
We did a study of the current collaterals that Panasonic already had and hosted a discovery session to understand where Panasonic would like to convey to their clients through this collateral.
We created the illustration of the process journey through a visual road map to help their clients digest the gist of the message easily. We also created a table to represent Panasonic’s service against that of their competitors and why clients should choose Panasonic. We focused the visual look and feel on the emotion and association with Panasonic’s brand image and their position as leaders in the industry.