The Key Aspects We Covered
We did a study of the current collaterals used by Bridgestone Global as well as collaterals of their competitors. We then hosted a discovery exercise to understand the what are the necessary information we would need to display, the importance of each aspect so we can develop the hierarchy of information.
We created the display structure based on the hierarchy of importance and also created the relevant illustrations for each of the tyres made by Bridgestone for the Asian market, highlighting key features, technologies, and usages. We designed a visual system that prioritised content and facilitated quick reading, without losing the visual impact of their tyres.